ATLANTA – Huddle House, a 400-plus-unit full-service family restaurant chain in 21 states, has signed a multi-unit franchise agreement with CEFCO Convenience Stores (CEFCO). CEFCO, a 254-unit convenience store company based in Temple, Texas, will bolster the Huddle House growth plan to add two locations in Mt. Vernon and Jarrell, Texas, the first half of 2013.
“Expanding our restaurants into non-traditional locations supports our growth strategy, which targets unique real estate opportunities, such as convenience stores, truck stops, and travel centers to expand our customer base” said Huddle House CEO Michael Abt. “We are pleased to announce the signing of these initial two locations as it will further the brand’s growing presence and awareness throughout the state of Texas.”
The joint venture appeals to today’s consumer because it provides the advantage of two popular and quality services in one convenient location, according to both companies.
“CEFCO has a long history of taking care of our customers with outstanding service, clean facilities, best-in-class restrooms, great products, and a commitment to the communities we serve,” said Brett Giesick, chief retail officer of CEFCO, who also noted that the company operates in Texas, Alabama, Arkansas, Louisiana, Mississippi, Oklahoma and New Mexico. “We are just as committed toward providing these same levels of execution to our Huddle House guests.”